Dairy Queen and Rita's are continuing their tradition of offering free ice cream and Italian ice on the first day of spring in order to lure customers back in to their shops.
It is the first day of spring, which means Dairy Queen and Rita's are offering free treats. The companies announced they were kicking off the season with free ice cream and Italian ice, their usual spring giveaways. For Rita's, it is also a way to drum up sales for its newest product, Sour Patch Kids Watermelon Ice.
Customers can get one free small vanilla soft-serve cone while supplies last. The company said it's an "iconic DQ springtime tradition." FEDERAL GOVERNMENT WANTS MCDONALD'S BROKEN-DOWN ICE CREAM MACHINES FIXED Similarly, Rita's said on its website that for over 25 years the company has celebrated the first day of spring by giving away free Italian ice. "It’s a Rita’s Tradition.
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