Scams have become harder to spot as warning signs like typographical mistakes or fake looking websites are becoming less common.
Impersonation scams cost the UK £177.6m last year, according to new data from the trade body for the finance industry.
There were 45,367 cases in which scammers impersonated friends, family members, service providers such as banks, the police or delivery or utility companies, according to the data reported to UK Finance by its roughly 300 members.A separate survey of 2,000 people carried out online by the body found only half of people always check whether a request for money or personal information is legitimate.
The age group most at risk are younger adults, the survey found. Only 38% of 18- to 34-year-olds said they always checked if a request was legitimate - the lowest percentage of any age group."Once obvious typos or fraudulent looking websites are no longer solely reflective of the tactics the criminals use," a spokesperson said.
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