Forget The iPhone 11: Here’s Why Services Are Apple’s Smartest Trick

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Forget The iPhone 11: Here’s Why Services Are Apple’s Smartest Trick
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Apple’s smartest trick in 2019 may not have been the successful delivery of the latest iPhones and AirPods after all. New figures reveal a storming success for the company’s services.

Years ago, Apple was berated for having its own system which was a walled garden, a closed world.

Some find this level of restriction claustrophobic, others see it like the importance of obeying the rules in jazz or Shakespeare: the rigors of the restrictive system are what give the greatest freedoms within it. Rather than opening up its devices to open-sources, Apple has taken this closed-world approach much further, with striking results.... [+]

new products at the Apple Worldwide Developers Conference in San Jose, Calif. Since its debut 10 years ago Tuesday, July 10, 2018, Apple’s app store has unleashed new ways for us to work, play, and become lost in our screens. So, you can’t put an app on your iPhone or iPad unless it comes from the App Store. This means it has become what Apple claims is “the world’s safest… app marketplace”. It’s true, there’s no worry that an app will misbehave. And it contributes to eye-catching figures.

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