The SUV is still in high demand and short supply, but Ford is apparently determined not to lose those customers.
that the causes of the problems are, unsurprisingly, ongoing supply-chain challenges. The missing parts mean that certain "constrained features," like the Sasquatch and Lux packages and the Molded in Color Hard Top, are not going to be available for 2023 model Bronco customers who ordered them and have not yet received their vehicle.
"Customers who remove constrained features are expected to receive a 2023 model year Bronco along with a $2500 rebate toward purchase or lease in addition to existing MSRP price protection they may have," Ford spokesperson Mike Levine toldCustomers who don't want to modify their reservation will have to accept one of four options. As mentioned, there's the $2500 rebate. Customers can also just cancel their reservation and get their original $100 deposit back.
"If we are not able to schedule a reservation or order for production, it will be canceled for the 2023 model year and their $100 reservation deposit will be refunded automatically," Levine said. One problem with all of this is that no one can order a new Bronco at the moment. While the configurator remains active, Ford's consumer site also says, "Due to high demand, the current model year [2023 Bronco] is no longer available for retail order. Limited inventory may be available at selected dealers." There's also no way to order a 2024 Bronco through the site just yet. Ford's site also says, "[Bronco] supplies are limited and there are no guarantees.
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