The lowest-priced Mach-E now starts at $45,995, down $900, while the most expensive GT Extended Range version falls $5,900 to start at $63,995.
The California Route 1 extended range version, meanwhile, is marked down almost 9% to start at $57,995.
“You’re going to see pressure on the bottom line when we launch our EVs, they’re not going to be positive,” Lawler said at the Deutsche Bank automotive conference. “We absolutely want to make money,” Gjaja said. “We are re-engineering the vehicle on a perpetual basis to try to get cost out.”
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