Ford is cutting prices on its Mustang Mach-E electric SUV by as much as $6,000 just weeks after market leader Tesla took similar steps.
The Detroit automaker is increasing production of the Mach-E this year and is taking advantage of streamlined costs to reduce prices across the board, it said Monday.
Although Ford didn't mention Tesla in its statement, the Dearborn, Michigan, company said the price cuts are part of Ford's plan to keep the SUV competitive in a fast-changing market. "We are not going to cede ground to anyone," said Marin Gjaja, Chief Customer Officer of Ford Model e, the company's electric vehicle unit, in a statement.
The price of a base rear-wheel-drive standard range Mach-E will drop $900, from $46,895 to $45,995. The top-end GT extended range will fall $5,900, from $69,895 to $63,995. The prices don't include shipping, government fees or taxes. Select eAWD Standard Range: $48,995 Premium eAWD Standard Range: $53,995
People who previously bought a Mach-E and who are still awaiting their vehicle to be delivered will automatically receive the reduced price. Ford will contact customers who purchased the car after Jan. 1 and already have the vehicle.
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