Kia EV9 rival was due to launch next year; could cost company up to £1.5 billion
Ford has scrapped its plan to launch a three-row, seven-seat electric SUV next year, warning it could cost the company $1.9 billion . It has been cancelled because it would not have been profitable within a year of its launch. The company highlighted the increasing cost-consciousness of new electric car buyers, as well as the “scores of new electric vehicle choices hitting the market over the next 12 months” as factors limiting the model’s viability.
The news about Ford’s US-focused electric cars comes as it shifts its focus in Europe toward more affordable electric SUVs, with successors to the Fiesta and Focus mooted for launch around 2026 and 2027. An electric Ford Puma named the Gen-E will arrive later this year. “If you look at our line-up globally, at this point we don’t really have much in the affordable segment,” Marin Gjaja, chief operating officer of Ford’s Model E division, recently told Autocar.
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