Germanier's Paris Couture Week is about jazzed up designer vintage, revisiting its DNA with bigger means — and changing the fashion game for the better.
“I’m not going into couture on a whim,” said the Central Saint Martins-trained designer, who will close the official calendar at 6 p.m. on Thursday with his debut couture show. “It was always my goal.”, his designs employing upcycled fabrics, beads and other textile sundries caught the eye of department stores and e-tailers. Without investors, it was a way to start a business with an eye to financing future steps.
In his opinion, couture was the answer. With requests for customizations on his beaded bags, the bread-and-butter of the label, and a slew of bespoke orders, it felt a fit.in October, Germanier submitted a couture application to the Fédération de la Haute Couture et de la Mode. The acceptance came on the day he discovered he’d been named costume designer for this year’s Eurovision song contest, to be hosted in mid-May by his homeland.
Factor in the growing cast of A-listers like Cate Blanchett, Gwyneth Paltrow and Viola Davis opting to repeat outfits on the red carpet — with or without reworks — and the moment felt ripe. But in this first couture lineup, dubbed “Les Globuleuses” , the 32-year-old is zeroing in on his brand’s DNA and the upcycled pearls he’d dug up — literally, from a supplier’s refuse pile — in Hong Kong.
“It also opened us to a public that wasn’t necessarily fashion, as well as territories like Australia, South Africa, Ireland, New Zealand,” he said. And why not be hired at the helm of a prominent luxury house? “That’s a position from which the most changes could be effected,” he said, pointing to his Prélude project with LVMH Moët Hennessy Louis Vuitton.
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