El Paso’s emerging fashion scene includes recognized designers, fashion students and boutiques that have established a new era for the culture of the borderland.
Left photo courtesy of Nathaniel Espinal and Pablo Solano; right photo courtesy of Jose Gaucin and Walter Puentes
Designer Jose Gaucin started his label GAUCIN Couture in 2020, attempting to expose local consumers to a grunge take on high couture.Jose Gaucin, founder of GAUCIN COUTURE, established his brand in 2020. Today, it stands as a locally acclaimed name in the fashion scene, known for its distinctive style and creativity.
“Coming from a desert area, nobody really sees big garments and stuff like that,” he said. “So, bringing that community together with the fashion definitely makes a big scene.” “In the United States everything is simpler and plain, while Mexican culture has always been celebrated for its traditions and colors. I have always loved that contrast,” he said. “I always remember telling myself, ‘Your brand has to have your personal DNA, your personal style in each garment.’ I always leave a part of myself.”
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