Elizabeth Hilfiger’s fashion label has formed a partnership with theImmersive, a brand development joint venture between DFO and NAG.
is looking to open more than 50 brick-and-mortar stores, as well as a full-fledged e-commerce business, over the next three years inFoo & Foo’s American-made versatile basics offer a kind of edge that speaks to the Olivia Rodrigo generation, and the aesthetic is resonating in“We’ve seen an increasing growth of our customer base in Asia, particularly the Chinese market, where the youth population and next-gen are coming out with the most creative visions and shared vision for what we do,”...
Ding said the brand’s first store will be located in one of China’s key retail cities, either in Beijing, Shanghai or Chengdu, and the following retail roadmap will focus on provincial capital cities across China such as Shenzhen, Chongqing, Hangzhou, Nanjing, Wuhan, Zhengzhou and Changsha. DFO presented the brand for the first time in March, and since then the pace of development “has been very fast, just as the pace of the Chinese market,” according to Ding.
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