Priya is the General Partner of Goddess Gaia Ventures (GGV), Europe’s only dedicated women’s centric healthcare fund. Priya started to invest in 2021 and is now building an institutional $100M fund .
Flo, the app helping millions of women track their cycles and reproductive health, recently reached unicorn status, raising $200 million in July 2024 for their Series C round. But like any tech star, Flo’s rise to fame has been met with polarized views and sparked a mix of applause and raised eyebrows.’s growth has been remarkable. With 380 million downloads and 68 million monthly active users, it has positioned itself as a major player in the FemTech landscape.
Moreover, Flo has historically been questioned for failing to have enough women in leadership roles and therefore female representation at decision-making levels. With a predominantly male C-suite and president, there are questions around whether the company’s leadership truly represents the voices and needs of its core user base: women. Critics argue that Flo may not fully grasp the complexities of women’s health and the needs of women if the top decision makers do not include women themselves.
The challenges to building a FemHealth company are very real. Overall, there is a deficiency of funding in women’s health acrossverticals – notably for digital health companies. This goes for founders of all genders. Also, the lack of female investors applies to all markets, it is not unique to FemHealth.found that entrepreneurs with a successful past venture have a 30% chance of success in their next venture.
For FemTech to truly thrive, venture capital needs a serious makeover. More diversity, more equity, and a lot more women in leadership are required to ensure that the people making decisions actually understand the issues they’re addressing.
Female Health Venture Capital Startups Investment Femhealth VC VC Investment Female Femtech Investment
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