Recent research reveals that replacing a Chief Revenue Officer (CRO) can lead to a decline in revenue growth. The study found that 62% of companies experience a drop or stagnation in revenue growth following a CRO change, with the median decline being nearly four percentage points. While replacing a CRO might be necessary at times, this article explores the implications of such a decision and provides insights for companies considering hiring a new CRO.
The role has one of the shortest tenures of any in the C-Suite and is often blamed for below-target growth. But recent research shows firing the CRO can cause more problems than it solves. Researchers determined that 62% of companies see their revenue growth rate decline or remain flat in the fiscal year following a Chief Revenue Officer change.
The median rate of decline is nearly four percentage points, from an average 15.5% growth rate the year before the CRO switches out, to an average 11.7% growth rate the first full fiscal year after the CRO switches out. But standing pat may not always be an option. This article explains the implications of firing a CRO and what you should know before hiring a new one.The average tenure of today’s chief revenue officer is among the shortest in the C-suite, averaging just 25 months. For many companies, this duration doesn’t even equate to the duration of two sales cycles for their products.is the President & Managing Partner at SBI. He is a coauthor of
Chief Revenue Officer CRO Revenue Growth Leadership Hiring
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
York study examines role of fidget toys in youth self-harm preventionSelf-help toolkits which include sensory toys could be rolled out to primary school-age children.
Read more »
How cancer cell death may harm the immune system and promote tumor growthA new study has uncovered an unexpected way cancer cells can escape the immune system, making it harder for treatments to work. The study explains how a type of cancer cell death can actually make tumors grow faster by turning off the immune system's ability to fight the cancer.
Read more »
Crypto.com Becomes Title Sponsor of Top Golf Tournament With CRO PrizesCrypto.com, global cryptocurrency services ecosystem, becomes title sponsor of title sponsorship of highly anticipated upcoming Crypto.com Showdown
Read more »
Banning scary-sounding ideas can comfort but does more harm than goodRecent developments in AI and neurological research may prompt concern. However, placing outright bans on such research is unlikely to be the best solution - and may hold us back
Read more »
Beware Black Friday: Consumerism, Worker Exploitation, and Environmental HarmBrianna Westbrook is a democratic candidate for Arizona state representative for Legislative District 24. She is an American transgender rights activist who is the former vice-chair of the Arizona Democratic Party, she is the first transgender person to be elected as a vice-chair of a state Democratic Party.
Read more »
STUDY: SpaceX launches may reap more environmental harm than predictedA new study shows that sonic booms from SpaceX launched may cause more environmental, structural damage than predicted.
Read more »