The third and final 'Snake Eyes' trailer is emphasizing ninja-specific action over 'G.I. Joe'' cinematic universe connections.
, you need some IP or big-deal angle beyond that hook, which is good news foris that IP. Hell, without getting into the nitty-gritty of ethnicity, Henry Golding is half-British , so it kinda applies as a non-Japanese man becoming a super-duper ninja bad-ass.Even pre-Covid, it was the kind of project that was frankly IP for the sake of IP. It’s also case of using increased inclusivity to justify unrequested extensions of past-their-prime or already-rejected franchises or brands.
However, if I’m wrong, it’ll be because Snake Eyes is the most popular G.I. Joe character and enough of a marquee character to justify interest in Henry Golding portraying him. Moreover, the very fact that we’ve rarely had a hit Hollywood ninja flick will work in its favor as “new-to-you” spectacle for much of the audience.
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