Filling in the name: Volvo to streamline its EV naming system

Some car manufacturers update their models so often that the naming system struggles to keep up. Volvo can be considered as among this group, as it’s only now setting the record straight with a new streamlined and standardised set of names for itsmodels will be known as the EX40 and the EC40 respectively, as use of the E character becomes inextricably linked to Volvo’s electric cars.

According to Volvo, the naming system has been standardised to make the model range easier to understand for new and existing customers, while reflecting the marque’s ambition to become an‘By aligning our trailblazing first electric models with the rest of our electric car portfolio, we simplify choice for consumers as we continue to electrify our line-up and refresh our hybrids,’ Björn Annwall said, Chief Commercial Officer and Deputy CEO.

But the EX40 and the EC40 aren’t just receiving new names. Volvo is updating the two electric cars with a new Performance software package to up their power rating by 25kW and improve accelerator response times with new pedal mapping. If you’d like to spec your electric family SUV with a touch of ominous doom, the EX40 and EC40 and XC40 are also now available in Black Edition trim, which dresses the car in an Onyx Black paint with black badging and a charcoal interior.

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