Ferrari Pre-Fall 2025 collection, runway looks, beauty, models, and reviews.
After several years of experimentation, research, and development by Rocco Iannone, Ferrari ’s fashion offshoot is gradually creeping up the luxury grid. It has achieved this by charting its own course instead of attempting to ape those of its more established fashion competitors.
In Ferrari’s Milan showroom this week Iannone emphatically agreed that his fix on this brand’s fashion customer has taken a while to come into focus. Following several seasons of apparently producing luxury fashion despite Ferrari’s pre-existing identity, Iannone is now shaping his design because of it.
This collection exemplified how the existential questions presented when it first launched in 2021—Who is this for? What does it mean?—have to a large extent been resolved by focusing on Ferrari’s pre-existing clientele. In 2025, Iannone disclosed, his fashion-focused Ferrari garage will concentrate on presenting three phases of this collection around Ferrari events—cavalcades and F1 shindigs—in Monaco, Silverstone, and Austin.
Like the core Ferrari products, Iannone’s collection is speedy, sexy, punchy, and a little brash. Each phase of this collection broadly reflects the circuit locations where they will be launched. Uptown oversized tailoring in pink or teal taffeta, some cool pleated leather swing skirts, and some technically impressive polo shirts and t-shirts in flocked pique jersey were amongst the Monaco highlights.
Currently, Iannone disclosed, around 50% of sales are to owners of Ferrari cars, while the other half is presumably purchased by those who would surely like to have one . He added: “Today everyone can create beautiful collections. But if you don’t create a meaning around the collection and connect with your community to share the sense of that meaning then you can have designed the most beautiful collection ever but it won’t work.
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