FDA reverses marketing ban on Juul e-cigarettes

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FDA reverses marketing ban on Juul e-cigarettes
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Rob Wile is a breaking business news reporter for NBC News Digital.

The Food and Drug Administration announced Thursday that it has reversed its ban on Juul e-cigarettes while it reviews new court decisions and considers updated information provided by the vape maker. The FDA first ordered the company to stop selling its products in 2022, but they stayed on shelves pending an appeal. Juul has maintained its status as the No. 2 e-cigarette maker in the U.S. during this time.

In a statement, Juul said it appreciated the FDA’s decision, adding it now looks forward to 're-engaging with the agency on a science- and evidence-based process to pursue a marketing authorization' for its products.

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