Rob Wile is a breaking business news reporter for NBC News Digital.
Apple is apologizing for its advertisement promoting its latest iPad Pro after widespread blowback online. In a statement obtained by advertising industry publication Ad Age, Tor Myhren, Apple's vice president of marketing, said the ad's message failed to connect. “Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Myhren said.
confirmed the statement's authenticity. Apple won't run the ad on TV, according to Ad Age. The ad, released Tuesday, features an industrial press crushing mostly analog modes of expression like a trumpet, piano, a camera, cans of paint, and an upright video game console while Sonny & Cher’s “All I Ever Need Is You' plays in the background. The ad was posted on X by Apple CEO Tim Cook with a caption that read in part; 'Just imagine all the things it'll be used to create.
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