The FDA has proposed a new rule that would require cigarette packages to carry very large warning labels featuring color photos that graphically illustrate the damage smoking can cause.
These warning labels would take up half the space on the front and back of a cigarette pack. They would also occupy at least 20% of the area at the top of all cigarette advertising.
"In fact, daily smokers potentially see warnings on cigarette packages more than 5,100 times per year, and all members of the public, including adolescents, are exposed to cigarette advertisements in print and digital media, as well as in and around stores where cigarettes are sold," he added.
A previous effort to toughen warning labels by the FDA was defeated in court in 2012. A panel of judges ruled that the agency couldn't force tobacco companies to slap grisly images of dead bodies, diseased lungs and cancerous mouth sores on cigarette packs. The agency is currently under court order to issue a final rule on warning labels by March 2020, Zeller said during a media briefing Thursday.
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