Fall 2024 Pinterest trends include Japanese fashion, lobster sweaters, bow nails and more.
and Japanese-inspired fashion, art, interior design and others associated with the country have seen an uptick in searches — especially as travel tohas become a big interest. Searches for “Japan autumn fashion” rose by 140 percent and “Japanese living room design” increased by 135 percent.
According to the Japan National Tourism Organization, the number of international travelers to Japan in June 2024 was nearly 3.2 million people — up nearly 9 percent as compared to 2019, making it the highest recorded number of tourists ever.Nature-inspired patterns, mixed proportion layering, “leopard print” , “camouflage” , oversize coats and “puffer skirt outfits” are set to be the fall 2024 season’s major focal points.
Meanwhile, decor trends are being dictated by user interest in Japanese culture — users are searching for “Japanese vintage art” , “Japanese futon bedroom” , “zen bathroom” and “Japanese zen garden” . “Pinterest data provides valuable insight into upcoming trends by reflecting people’s interests and future plans,” said Sydney Stanback, global insights and trends lead at Pinterest. “Japanese culture is set to have a significant impact on fall 2024 trends, influenced by the increasing number of global travelers to Japan and the desire to incorporate Japanese aesthetics into their lifestyle.
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