The shooting of UnitedHealthcare’s CEO has inspired fake accounts in foreign countries to extreme takes.
In the aftermath of the killing of the UnitedHealthcare CEO Brian Thompson last week, social media exploded with those decrying it and others lionizing the chief suspect, Luigi Mangione . Some called for more violence against healthcare executives.
But not all those calls were made by real people. On Facebook, and especially X, fake accounts have been creating and amplifying extreme messaging around the incident, according to an analysis by Israeli startup Cyabra, which uses AI to identify patterns and sentiment on social media. An analysis of posts during the last week containing the words"kill" and"healthcare CEOs" found nearly 11% were either written or promoted by fake profiles.
Cyabra found that nearly 15% of posts containing the hashtag #CEOAssassin, used by both Mangione supporters and those calling for his imprisonment, came from bogus accounts. “Many traced back to overseas networks,” Cyabra CEO Dan Brahmy told, adding that the tweets originated in a number of countries, from Moldova to the U.K. and the U.S. The company’s analysis did not uncover evidence that the fake accounts were part of a coordinated campaign.
Fake accounts pushed more than 10% of posts across Facebook and X tagged #TheClaimsAdjustor, another hashtag used to refer to Mangione, Cyabra found. Fake accounts also amplified 13% of posts with the hashtag #denydefenddepose, a reference to the words inscribed on bullet casings found near the shooting.
Cyabra, which Brahmy cofounded in 2017, is backed by a number of high-profile VC firms, including Founders Fund and AI-focused Tel Aviv-based TAU Ventures, and has raised a total of $14.5 million. Former CIA chief Mike Pompeo sits on the company’s board. Earlier this year it announced plans to list on the NASDAQ by merging with a special purpose acquisition company .
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