'One of the problems of characterising it as a TikTok election, a Facebook election, or an AI election misses the fact that modern elections are everything elections'
'One of the problems of characterising it as a TikTok election, a Facebook election, or an AI election misses the fact that modern elections are everything elections'is well under way, and alongside pounding the pavements up and down the country, the leading parties are also spending plenty of time and effort promoting their policies on
Also, the majority of the content we do see online tends to be created by individuals not affiliated to political parties, often peddling: “TikTok might be the new electoral battleground, but it doesn’t seem that any party is fully equipped for war just yet.” For one thing, the average TikTok user is far younger than the average person – and historically, younger voters haven’t turned out in anywhere near the same numbers as older ones.
Davey’s campaign has been a success story for combining the online and offline worlds, said Rosalynd Southern, senior lecturer in political communication at the University of Liverpool. “Arguably the most successful campaign in the election so far is the Lib Dems, and a lot of that has been driven by online commentary,” she said. But that online commentary wouldn’t have occurred had Davey not been out and about on the ground campaign.
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