Facebook's ban on new political ads won't change anything

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Facebook's ban on new political ads won't change anything
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Facebook's new policies are so narrow that they won't have any real effect on election information that spreads across the site.

in the week before the Nov. 3 presidential election and enforce other policies around mail-in voting and the Covid-19 pandemic.

The political ad ban only affects new ads submitted in the week prior to the election. Political ads submitted before then will still be able to run, and the advertisers will still be allowed to adjust the targeting on those ads so they reach the people they want to reach. The only thing this will prevent are political ads about last-minute issues that arise in the final moments of the presidential campaign.

Between early voting in states where it's available, mail-in voting and absentee voting, a record number of voters, up to 80 million, are expected to cast their ballots before Election Day,. Facebook's changes to those voters' media diets will come far too late for millions to make an informed decision.

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