Facebook Will Not Accept Political Ads in Week Prior to U.S. Elections
is continuing its campaign to try persuade Americans that it’s doing everything it can to ensure the social platform isn’t going to gum up the U.S. elections this November.on Thursday announced additional steps the company is taking to help secure the “integrity” of U.S. elections by encouraging voting, steering users to authoritative information, and reducing the risks of post-election confusion.
And, according to Zuckerberg, Facebook will take action against anyone who tries to claim victory before the ballots are officially counted., said the company is teaming with Reuters and the National Election Pool to provide “authoritative information” about election results. That will be displayed in Facebook’s Voting Information Center and the service will proactively notify users as results become available.
About the ban on new political and issues-based ads in the week prior to the Nov. 3 election, Zuckerberg said advertisers will be able to continue running ads they started running before the final week and adjust the targeting for those ads. But, he added, “those ads will already be published transparently in our Ads Library so anyone, including fact-checkers and journalists, can scrutinize them.”.
“This election is not going to be business as usual,” he wrote. “We all have a responsibility to protect our democracy. That means helping people register and vote, clearing up confusion about how this election will work, and taking steps to reduce the chances of violence and unrest.”
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