Ferrari has announced a transformative sponsorship deal with HP, set to debut at the Miami Grand Prix, leading to a significant rebranding of the historic team
as Scuderia Ferrari HP.
Ferrari, a synonym for racing excellence and heritage, has long stood at the forefront of F1 innovation. This strategic move comes at a pivotal moment as the sport itself transforms, emphasizing technological adaptability and sustainable practices. The rebranding will integrate HP’s logos across various touchpoints, including the race suits of prominent drivers Carlos Sainz and Charles Leclerc, as well as the attire of mechanics and engineers.
"Our founder transmitted to us his continuous desire for progress. From there comes our desire to innovate on the road and on the track, as well as our commitment to a sustainable future from carbon neutrality to educating the younger generations," remarked Vigna.
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