Ferrari unveils its partnership with HP, rebranding the F1 team to Scuderia Ferrari HP starting at the Miami Grand Prix.
Ahead of the upcoming Miami Grand Prix, Ferrari has unveiled a significant change within their F1 team. The iconic racing team announced a partnership with HP, renaming the team to Scuderia Ferrari HP, marking the beginning of a significant sponsorship deal.
In the context of this partnership, Ferrari CEO Benedetto Vigna articulated the resonating philosophies between Ferrari and its new partner. Vigna highlighted that the alliance emerged naturally, rooted in shared values of progressive innovation and a commitment to a sustainable and enlightening future:
Echoing the synergy, Enrique Lores, CEO of HP Inc, emphasized the seamless fit between the two brands, drawing parallels in their historical fabric and dedication to excellence:
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