Another Tomorrow, sustainable brand founded by Vanessa Barboni Hallik and with Angelina Jolie on its board, has opened its first flagship in New York's SoHo.
“The stars just aligned in this particular location,” said founder and chief executive officer Vanessa Barboni Hallik, categorizing the street as quiet, community-oriented and a little less commercial. “It gives us the ability to really create a space that feels like home for us and for our customers.”
They sourced vintage furniture and used some carryover pieces from the prior temporary store. “We really look for coherence in our “We were able to take this really unique aspect of the space and leverage it as an anchor for Anna’s design in a visually exquisite way. That’s something that could actually be installed in other locations,” she said. “We kind of took a bug and made it a feature.”in particular, you’re constantly taking limitations and making them assets. So, we really applied that in this case, too.
“It was really nice to test and learn how we would approach that in our store,” she said of the Atelier Jolie residency. “That was like a perfect lead in.” Another Tomorrow retails at Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue in the U.S., Selfridges in the U.K, and on Net-a-porter. They just started working with Nordstrom via dropshipping.
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