The collection of luxury essentials was created by LVMH veteran François Kress and celebrity designer Davidson Petit-Frère with backing by Arch Venture Partners
Frère has had a number of iterations over the years, but it’s now found a new partner and some investors.
For five years, the Haitian American designer and tailor Davidson Petit-Frère worked with Aleks Musika on a bespoke men’s suit brand called Musika Frère. When that brand closed in 2019, he ventured out on his own, launching Frère, a direct-to-consumer business whose roots were in custom tailored clothing., offers off-the-rack suits, formalwear, knitwear, outerwear and other modern menswear essentials.
Kress has more than 25 years experience at companies including LVMH, Bulgari, Prada, The Row, Stuart Weitzman and Carolina Herrera, and Petit-Frère has designed bespoke garments for everyone from John Legend to Tim Cook. The two came together earlier this year to revamp Frère, which they’re billing as a “new kind of luxury brand.
“When Davidson and I decided to embark on this journey, we knew we wanted to do more than launch another fashion brand,” Kress said. “We set out to create a label that would resonate with the cultural pulse of today while remaining grounded in the craftsmanship and attention to detail that true luxury demands. With our shared vision, we are building a brand that reflects a new era in menswear.
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