Rosie Assoulin Core expands the New York luxury label's opening price point with a selection of optimistic, adorable dresses starting at $595.
2025, the colorful and lively world of Rosie Assoulin is expanding with the launch of the New York luxury brand’s new Core program. Sitting within its broader spring 2025 ready-to-wear collection, the strategic addition is kicking off with a selection of dresses priced $595 to $1,000.
“It’s a solidly opening designer price point; because we really think about these price points, we focused on dresses because we want to deliver a full look” Assoulin said, noting that in the future the brand would potentially expand Core into other ready-to-wear categories. Rosie Assoulin Core is targeting younger, more aspirational customers, and opens up space for the designer to focus on more emotional pieces at the higher end.
“I think that we’re really proud of the fact that, at least in the market, all of our buyers said, “it’s all distinctively Rosie,” he said. “Collections are our baby and we’re very protective of them,” he continued, adding that ensuring the quality level was on par for Core was key.
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