Fragrance company By/Rosie Jane is launching functional body care and menopause-inspired products on Target.com
The retailer’s website will carry the clean fragrance brand’s Deodorant, $15; Body Wash, $25; Body Milk, $28, and Body Oil, $42, in signature scents Wake the F*ck Up and Chill the F*ck Out, which was inspired by founder Rosie Johnston’s experiences in menopause. Both scents are functional, featuring essential oils meant to provide specific benefits and free of endocrine disruptors.
For Johnston, this is an opportunity to successfully straddle mass and prestige with different approaches.
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