Naomi Watts' menopause solutions brand Stripes is inaugurating the first National Hot Flash Day with bundled products, ice cream and more.
On Monday, Watts’ brand Stripes Beauty is inaugurating the first National Hot Flash Day in an effort to destigmatize the conversation around menopause and its many symptoms. To celebrate the day, the brand will be popping up in Bryant Park, specifically on the corner of 42nd Street and Sixth Avenue, in“ the most famous way we think of what menopause is. It’s the strongest characteristic,” Watts said. “It is something that can lead to a lot of other issues, like shame.
In terms of how this day came to be, Stripes executive chair Debra Perelman said: “The genesis is in this brand….We were thinking about how to connect with women today around menopause.” For the event in Bryant Park, the brand has teamed with Van Leeuwen to offer visitors free ice cream to beat the heat.Watts added: “We want to partner with an ice cream to create an icebreaker. This is the way in to have a conversation about it. We need, sometimes, to do it with a wink and a smile and make a little fun at ourselves.”The brand will be passing out samples of The Cool Factor, $38, a calming and cooling face mist at the event.
As the brand aims to destigmatize the conversation around menopause with moments like these, OB-GYN and founder of HerMD Dr. Somi Javaid said: “We know that hot flashes have a negative impact on quality of life, sleep and can be a predictor of cardiovascular disease, the number-one killer of women. Raising our collective voices and awareness is critical to truly revolutionize our health care system, to help women become partners in their health care and to advocate for their choices.
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