Microsoft has started discussing with ad agencies how it plans to make money from its revamped Bing search engine powered by generative artificial intelligence as the tech company seeks to battle Google's dominance.
Microsoft expects the more human responses from the Bing AI chatbot will generate more users for its search function and therefore more advertisers. Advertisements within the Bing chatbot may also enjoy more prominence on the page compared to traditional search ads.
Integrating ads into the Bing chatbot, which can be expanded to fill the top of the search page, could help ensure that ads are not pushed further down the page below the chatbot. Michael Cohen, executive vice president of performance media at media agency Horizon Media, who received a demo of Bing during a separate meeting with Microsoft representatives, said the company indicated that links at the bottom of Bing's AI-generated search responses could be places for ads.
Parts Geek did not immediately respond to questions about whether it was aware of its ads appearing in the new Bing chatbot.
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