Deepika Padukone is starring in the campaigns for Cartier’s Nature Sauvage high jewelry collection whose 87-piece first chapter is revealed in Vienna.
It was captured in action as the Panthère des Glaces necklace, one of the standout pieces of the jeweler’s new “Nature Sauvage”Though figurative designs are at the center of the new collection, Karachi and her teams wanted to tell novel stories, travel into imaginary locales and stage animals in unusual scenes.
Occasionally it took a bit to find what the creatures are or where they hiding. “Fold back two elements on the brooch and you find out it’s a turtle, while the necklace itself has something more floral to it,” she said of the Mochelys necklace.Likewise, the beetle served as the mechanism on a zip-style fastening. “It amused us very much,” she admitted. “Once you have found it, you understand flight and we liked the ‘second reading’ side, where not everything is said at first.
Another example is the Amphista necklace, where the geometric scale pattern of two snakes pivot into vertical stretches of square diamonds and octagonal Colombian emeralds. “It’s innovative because it needs to be sculpted on the hand but be adaptable to a number of morphologies, follow the movements without hindering movement,” she said. “It’s a way of living with this sculpture, this animal and bringing it alive.”
After Florence, Madrid and Lake Como, opening a new high jewelry chapter in Vienna matched the jeweler’s desire to lean into its identity as a house of art and culture, said chief marketing officer Arnaud Carrez.
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