Cartier just opened applications for its watchmaking prize. Watchmakers must transform a Cartier movement to reflect the theme “Magic of the Senses.”
for Watchmaking Talents of Tomorrow. Created exactly 30 years ago by the Institut Horlogerie Cartier, the prize recognizes apprentice watchmakers in Switzerland, France, Germany, and as of this year, Belgium.Max Verstappen Rocked the New TAG Heuer x Kith F1 Watch at the Miami GPtasks up-and-comers with transforming a movement around a specific theme.
After applications close on August 30, five watchmaking experts will select six technicians and six apprentices to move on to the next stage. The 12 selected applicants will be given 80 hours to develop their project over two months. During this period, they will receive individual coaching from an experienced mentor. On December 16, the finalists will present their completed projects before the judges at the Maison des Métiers d’Art in La Chaux-de-Fonds, Switzerland.
Such initiatives are mutually beneficial, of course. Cartier, Louis Vuitton, and F.P. Journe can see exciting new ideas, get acquainted with fresh talent, and recruit watchmakers for their ownnewbies is even more pressing now that the industry is facing a shortage of watchmakers. By 2026, an estimated 4,000 new watchmakers will be needed in Switzerland to cover the increased demand for workers and the loss of retirees, as reported byRachel Cormack is a digital editor at Robb Report.
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