Cartier's signature Trinity Ring turns 100 this year, and now you can virtually try it on in Snapchat.
introduced its Trinity ring in 1924, the maison could have hardly imagined how it would celebrate its signature ring’s centennial anniversary — with virtual, the two worked together “to develop an exclusive ring try-on that would bring this universal icon to life in augmented reality, and allow everyone to join the celebration.”This includes people who may not already know Trinity or its lasting legacy at Cartier.
For Cartier, such details mattered. It wanted a realistic experience, even down to the accuracy of the fit and the placement on the finger. The result: The user is able to move their hand freely, just as when trying on a physical ring, and see the virtual jewelry follow the finger as it sparkles and reflects light. This goes a long in way in separating it from AR objects that look overly cartoon-ish.
The company’s announcement describes the linked bands as “far from the norm at that time; a ring that brought jewellery into modernity,” with the use of yellow, rose and white gold in the original symbolizing diversity, harmony and connection.
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