.AEO is getting into the groove with three music-focused activations in the metaverse as Gen Z prepares to go back to school.
“These are immersive experiences,” Brommers said. “But they’re also in ways that our customers tell us. They want to be able to live their life — yes, in the metaverse — but also in this universe as well. So this will be a great opportunity for them to connect the dots from the physical and metaverse world.” and Offline by Aerie brands, added: “We are excited to offer our community multiple ways to express their personal style.
The updated AE x Roblox experience will include Friday’s concert with Blu DeTiger performing her song “Vintage.” Consumers can also spend time in the AE virtual clubhouse and purchase virtual apparel products for their avatars. And while“There’s something in Roblox that we’re offering our fans that people are excited about,” he said.
use consumer-engagement data to make new music and then target an even wider audience. Musicians can also find and create duets with other artists on the platform. Three winners will receive $3,000 gift cards and a chance to be featured on American Eagle’s 26-story storefront in N
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