The Alberta Ferretti brand has named former Ferragamo, Etro and Valentino executive Alexandra Lamprecht general manager, a newly created role.
This is a new role and Lamprecht, with creative director Lorenzo Serafini, is tasked with driving the growth of the fashion house, with a focus on expanding international markets. She reports to Aeffe Group president.
“It is with great happiness and enthusiasm that I approach this role within the Aeffe Group. First of all, I thank the Ferretti family for the trust they have placed in me,” Lamprecht said. “I can’t wait to get to work with Lorenzo Serafini and the entire Alberta Ferretti brand team in kicking off a new phase of growth and development for the brand, enhancing its heritage rooted in the most authentic and genuine vision of Italian luxury.
The recent developments are only some of the changes that could be in the pipeline for the group, according to market sources. In September, Aeffe issued a statement saying that, following Ferretti’s decision, Aeffe “will proceed with a careful and in-depth analysis of the roles and functions of the various departments with the aim of internally reorganizing its human resources in order to guarantee even greater efficiency.
under the creative lead of Adrian Appiolaza, who joined the brand at the end of January, and the group’s performance has been impacted by the slowdown in consumption in its key countries, such as Italy and the U.S. The group will report its nine-month financial results on Nov. 14 but, in the first six months ended June 30, consolidated revenues fell 14.9 percent to 138.6 million euros, compared with the same period last year.
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