EXCLUSIVE: Adore Me Wants to Take Bra and Panty Try-ons From Cringe to Cool

Adore Me and Veesual take virtual try-ons from test to launch in just two months, and bra and panty shopping from cringey to futuristic cool.

On the cringe spectrum, bras and panties often land near jeans and bathing suits for the least-fun try-on experience. But intimate apparel is one area whereDeveloped by Paris-based tech partner Veesual, which specializes in visually augmented shopping for fashion, the feature digitally places images of products on photos of human models so customers can see how various styles look on figures that resemble them.

The tech is evolving, but brands aren’t waiting for it to fully bake — not when there’s a compelling alternative with digital fit doppelgängers, which are more sophisticated and faster to develop, thanks toAR may not be a match for the intimates business anyway. The idea of entirely disrobing in front of a camera would surely be a dealbreaker for many consumers.

Ultimately, this type of try-on doesn’t hinge on efficiency or even attractive imagery. It’s about trust. Customers have to believe the visuals, enough to feel they have a reasonable expectation of how the physical product will look once it arrives. A proper sense of fit matters, especially for a brand known for extended sizing, making accuracy especially crucial.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

wwd /  🏆 24. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Tom Hardy Reveals Which Spider-Man He Wants Venom to Fight (Exclusive)Tom Hardy has one specific Spider-Man actor on the braaaaiiinnns.
Read more »

Jeff Probst reveals type of players he wants for Survivor 50 (exclusive)'Survivor' host Jeff Probst exclusively reveals type of contestants he wants for season 50: 'Disgruntled players looking to settle a score' need not apply.
Read more »

Another 'Princess Diaries' Alum Wants to Come Back for Part 3 [Exclusive]Julie Andrews and Anne Hathaway as Clarice and Mia in ballgowns during a royal ceremony
Read more »

EXCLUSIVE: Joe Hendry Reveals Why He Wants To Wrestle John CenaJohn Cena debuted in WWE back in 2002 and began to become a household name in late 2003. Joe Hendry began his career in 2013 and didn't crack through the proverbial glass ceiling until 2024. But Hendry has skyrocketed to become a household name.
Read more »

Arcane Showrunner Wants to Explore the “Whimsical” Side of LoL in Future Projects (Exclusive)The co-creator of Arcane has said that he wants upcoming TV and film spin-offs to focus on the more playful aspects of League of Legends.
Read more »

Not Everybody Wants Justine Lupe and Timothy Simons to Hook Up on Nobody Wants ThisThe Succession and Veep vets on their complicated onscreen chemistry, whether romance is in the cards for season two, and starring in two of the most politically relevant TV shows of all time.
Read more »