Ex-Telemundo Top Exec Marcos Santana Launches Mar Ros Media,Targeting Gaming, Esports, Sustainability
In a groundbreaking move for the film-TV scene in the U.S. Hispanic, Latin America and Spain, ex-NBC Universal Telemundo honchois launching Mas Ros Media, a new venture with offices in Barcelona and Miami whose productions target gaming and esports communities and their families.
Focusing on the U.S. Latino market, Latin America, Spain and Portugal, tapping into venture capital fund backing, Mas Ros Media will self-finance its productions, Santana told Forging first strategic alliances, the Santana-founded startup has bought an equity position in FireSports, founded and headed by creative innovator Rodrigo Figueroa Reyes, which ranks as the No. 2 esports company in Latin America and No.
Mar Ros Media has also taken exclusive production rights to content from Reset Media, whose library boasts over 250 formats including “Star Academy” . Mas Ros’ advisory board takes in Ricardo Scalamandre, the former head and driver of intentional business at Brazilian media giant Globo; Los Angeles-based Don McGregor, a seasoned executive in production and distribution at NBCUniversal; Argentina’s Ralph Haiek, a longtime TV executive and former president of Argentina’s INCAA agency; and Barcelona’s Toni Cruz, ex-president of Endemol Spain and co-creator of global formats such as “Operación Triunfo.
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