It’s sunk in.
He didn’t want to, but Elon Musk closed his purchase of Twitter one year ago. The world’s wealthiest person originally struck the deal in the spring of 2022, realized within a few weeks that he had committed a grievous mistake, and then spent the summer and early fall trying to weasel out of the $44 billion acquisition.
It has gone badly. Twitter, which is no longer called Twitter, is a sad shell of its former self by every conventional business metric available to the general public. Repelled by Musk’s behavior and changes to the site, advertisers. The company appears to be worth about a third of what Musk paid. It faces a crushing debt load, which requires Musk’s employees toour problem is everything else with X, the new name of a formerly useful social network.
ways Musk has made Twitter worse—for users, for advertisers, for the broader web, and conceivably even for democracy too. And here are three ways he’s actually improved the place. It’s not all bad!was a good name, even if the site didn’t connote positive things for many people. It inspired a distinct verb and gave the platform an identity.
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