It always comes to this.
Scott Tan, the managing director of Scottland Food Group, the company behind Go Bento, works closely with the R&D department. Tan brings to Go Bento his passion for food and his culinary mantra, “If I don’t eat it, I won’t serve it. I serve only what I love to eat.” Partaking of Japanese food is not just perfunctorily putting food into one’s mouth. There are rituals involved, as well as cultural references, whether pop or much older, more traditional, infinitely richer.
Scott Tan — the managing director of Scottland Food Group Inc., the company behind Go Bento as well as Bonchon — shared how he studied Japanese restaurants when his group was planning on redesigning Go Bento and realizing this: restaurants either went the traditional route or imbibed a modern J-pop, Manga aesthetic. That observation piqued his interest.
“This blueprint goes well with our bento boxes, since they are a huge part of Japanese people’s culture and heritage, just as train stations are. They are embedded in the culinary DNA of the working people. They grab a bento box before going to work, on their way home, and anytime they want to eat a quick and complete meal. I really wanted to create that feeling and the value that Japanese people have when it comes to their food.
“That was on Annapolis Street in Greenhills and sarap na sarap ako nun. Japanese cuisine has this amazing balance of sweet, spicy and salty,” he said. Back then, it was a bit expensive to partake of premium Japanese food. But now, Japanese-inspired restaurants such as Go Bento have placed the emphasis on the value-for-money proposition.
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