'Even Santa himself won't be able to deliver': How the global chip shortage could dampen Christmas

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'Even Santa himself won't be able to deliver': How the global chip shortage could dampen Christmas
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The global chip shortage could dampen Christmas

But what does that mean for Christmas? Will some presents be harder to get hold of or more expensive?Semiconductors are beneath the hood of an increasing number of products — from cars and e-bikes to washing machines and toothbrushes. Many of these chips are in short supply as the Covid pandemic has led to supply chain bottlenecks and increased demand.

Alan Priestley, a semiconductor analyst at research firm Gartner, told CNBC that the chip shortage is bound to have some impact on Christmas. "We may find that some things that have been readily available in the past may not be readily available now," he said, adding that instant gratification can no longer be found from the usual shopping services. "We're all used to Amazon Prime: hit the button, it's there in 24 hours. Maybe now you've got to wait two or three weeks.""The issue we face is things made with chips don't just use one chip," Priestley said.

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