Today is Latina Equal Pay Day, a day that marks how much Latinas must work to earn the same amount their white male counterparts earn in just one year. (via CNBCMakeIt)
found that Latinas are well aware of the amount of adversity we face. At greater shares than Americans overall, Latinas recognize that "fewer Latinas are in leadership positions" as the top reason for the wage gap. We're also pretty clear about what we consider to be the second biggest reason: Sexism., 74% of people who are aware of the gap think that the government should take steps to address it and 85% think companies should do more to close it.
Some forward-thinking companies are already on it. Johnson & Johnson and Etsy offer generous parental leave and dependent care assistance programs, which empower employees to deduct daycare costs from their pre-tax paychecks and sometimes even offer reimbursements up to a certain amount. If U.S. Latinos were our own country, we'd represent the third-fastest growing economy in the world, right after China and India.
Other organizations, like VMWare and LivingSocial, offer flexible work schedules so parents can work from home when their kids are sick or shift their schedules to pick them up from school. Nike and Patagonia offer free onsite childcare facilities. All of these are great options, and some of them don't cost the company a dime.
If companies can use these benefits to engage Latina workers, the upside is huge. Latinas are a massive, high-potential population that are key to the success of companies and our country's economy. Latina-owned businesses have created almost three million American jobs, and our community's collective GDP is
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