“We don’t get a lot of bites at the apple,” Eva Longoria said about Latina directors. “When was the last Latina-directed studio film? It was like 20 years ago. We can’t get a movie every 20 years.”
The “Desperate Housewives” alum, who was joined by University of Southern California Annenberg professor and researcher Dr. Stacy L. Smith, is making her feature directorial debut withan inspirational story about a Frito-Lay janitor who invented Flamin’ Hot Cheetos. The film won an audience award at the SXSW Film Festival.
“We don’t get a lot of bites at the apple,” Longoria said about Latina directors. “My movie wasn’t low budget by any means — it wasn’t $100 million, but it wasn’t $2 million. When was the last Latina-directed studio film? It was like 20 years ago. We can’t get a movie every 20 years.” With “Flamin’ Hot,” Longoria was adamant on making an inspirational story about Latinos with characters who resembled her own family, from her father to her uncles. The story looks at how corporate America underestimates the Hispanic community. The same can be said for Hollywood studios, Longoria observed.
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