Eva Longoria put Hollywood on notice during her Kering Women in Motion talk at the 2023 Cannes Film Festival. The “Desperate Housewives” alum, who was joined by University of Southern C…
The “Desperate Housewives” alum, who was joined by University of Southern California Annenberg professor and researcher Dr. Stacy L. Smith, is making her feature directorial debut withan inspirational story about a Frito-Lay janitor who invented Flamin’ Hot Cheetos. The film won an audience award at the SXSW Film Festival.
Longoria continued, “The problem is if this movie fails, people go, ‘Oh Latino stories don’t work…female directors really don’t cut it.’ We don’t get a lot of at-bats. A white male can direct a $200 million film, fail and get another one. That’s the problem. I get one at-bat, one chance, work twice as hard, twice as fast, twice as cheap.”
“This was a collaborative effort to reward folks that are doing well on-screen when it comes to representation across multiple categories: gender, race, ethnicity, LGBTQ+ as well as people with disabilities and over the age of 65,” Smith said, explaining the Inclusion List. “Are we showing the stories that aren’t told? And then who is working behind the camera?”
“28% of ticket buyers at the box office are Latino,” she said. “Your film will not succeed if you don’t have the Latino audience. Do you know how many Latinos showed up for ‘Crazy Rich Asians’? Do you know how many Latinos bought a ticket for ‘Fast and the Furious’? We over-index at moviegoing, so why shouldn’t there be content for us if we are the ticket buyers? If we are the viewers? … For me, I take great pride in throwing around that buying-power weight.
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