Meta began giving European users the option in November of paying for ad-free versions of Facebook and Instagram as a way to comply with the continent's strict data privacy rules.
Meta began giving European users the option in November of paying for ad-free versions of Facebook and Instagram as a way to comply with the continent's strict data privacy rules.Meta began giving European users the option in November of paying for ad-free versions of Facebook and Instagram as a way to comply with the continent’sUsers can pay at least 10 euros a month to avoid being targeted by ads based on their personal data. The U.S.
Meta's model doesn't allow users to exercise their right to “freely consent” to allowing their personal data from its various services, including Facebook, Instagram, Marketplace, WhatsApp, and Messenger, to be combined to target them with personalized online ads, the commission said. The commission had opened its investigation shortly after the rulebook, also known as the DMA, took effect in March. It's aOne of the DMA's goals is to rein in the power of Big Tech companies that have collected vast amounts of personal data on their users, giving them an edge on rivals competing in online ad or social media services.
Meta now has a chance to respond to the commission, which must wrap up its investigation by March 2025. The company could face fines worth 10% of its annual global revenues, which could run into the billions of euros.
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