European Union regulators have accused social media company Meta Platforms of breaching the bloc’s new digital competition rulebook by forcing Facebook and Instagram users to choose between seeing ads or paying to avoid them.
FILE - European Commissioner for Europe fit for the Digital Age, Margrethe Vestager speaks during a media conference regarding the Digital Markets Act at EU headquarters in Brussels, on March 25, 2024. European Union regulators accused social media company Meta Platforms on Monday, July 1, 2024 of breaching the bloc's new digital competition rulebook by forcing Facebook and Instagram users to choose between seeing ads or paying to avoid them.
The commission said Meta's model doesn't allow users to exercise their right to “freely consent” to allowing their personal data to be used to target them with online ads. “The DMA is there to give back to the users the power to decide how their data is used and ensure innovative companies can compete on equal footing with tech giants on data access,” European Commissioner Thierry Breton, who oversees the bloc's digital policy, said in a statement.
“Subscription for no ads follows the direction of the highest court in Europe and complies with the DMA," Meta said in a statement."We look forward to further constructive dialogue with the European Commission to bring this investigation to a close.”
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