Coca-Cola's market value dropped by $4 billion Monday—and many have pointed the finger at Ronaldo for the dip.
European soccer's governing body has asked players not to move drink sponsors' bottles out of the way during news conferences, after Cristiano Ronaldo's decision to move Coca-Cola bottles started a trend that worried officials.... [+]ASSOCIATED PRESSthe 24 participating teams to respect the sponsors, saying they"are important for the tournament and for European football."
On Monday, Ronaldo moved two bottles of Coca-Cola away from his seat at a news conference before Portugal's game against Hungary, with the health-conscious Portuguese superstar instead holding up an unlabeled bottle of water.a contributing factor to a 1.6% plunge in the company’s stock price Monday, with the company's market value dropping by $4 billion from when markets closed Friday., moving a bottle of Heineken away from his seat following France's 1-0 win over Germany.
Pogba is a practicing Muslim who abstains from alcohol, but the Heineken bottle was its"0.0" non-alcoholic version the company has heavily promoted. , when Italian midfielder Manuel Locatelli also moved bottles of Coca-Cola away before speaking at a news conference.“It is important because the revenues of the sponsors are important for the tournament and for European football,” Kallen said Thursday.
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