Shortly after Portuguese soccer star Cristiano Ronaldo slid 2 Coca-Cola bottles away from him during a press conference, at least $4B was wiped off the soft drink company's market value, according to data from stock market research platform, Macrotrends.
A previous version of this article incorrectly stated Ronaldo’s gesture eliminated $4 billion from Coca-Cola’s stock valuation. The company's stock price, however, had begun to dip even before the gesture, and there is no evidence of a causal relationship between the gesture and the stock price.
On Monday, ahead of Portugal’s opening game at the Euro 2020 tournament against Hungary, in Budapest, the health-conscious Ronaldo was caught on camera as he moved the soft drinks away from him. He then held up a bottle of water and said, “Agua.”Headlines and social media conversation noted that Coca-Cola’s share price fell Monday and attributed it to the global soccer star’s actions. But in fact, there was no real indication that the actions had affected the stock price.
Coca-Cola responded to a request for comment by pointing NBC News to a statement from European soccer's governing body, UEFA, which said the company offered"a range of drinks to suit different tastes and needs, which are available to players throughout the tournament."A spokesperson for Heineken, an official sponsor of the tournament, said in an email,"We fully respect everyone's decision when it comes to their beverage of choice.
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