It’s a brief pivot from the annoyances of “coke dick” to spruiking Pilot’s erectile dysfunction treatments.
For what it’s worth, we don’t think the analogy at all fair. Joyce had a firm grip and admirable staying power at the national carrier.What the ad says about Pilot’s parent company, Eucalyptus, is, however, far more potent. We’re assured that in telehealth consultations, Pilot’s doctors warn patients of the dangers of illicit drug use . But on a corporate level, cocaine use is, for Pilot, just another use-case scenario.
Still, one wonders what the ever-wholesome fresh food people at Woolies will make of this? Though surely some heartburn is expected when investing with Doyle, who once mused on a podcast about how his relationship with VCs was to figure out ways toPilot sponsors the Cronulla Sharks and the Richmond Tigers. Upon announcing the Sharks’ sponsorship in 2022, CEOsaid it was “about making sure our players can perform at their best, both on and off the field”.
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