The Essence Festival of Culture is ending in New Orleans with performances by Janet Jackson and a special tribute to Frankie Beverly & Maze.
FILE - New Orleans Mayor Latoya Cantrell speaks at a ribbon cutting ceremony, Nov. 5, 2019, in Kenner, La. New Orleans officially opened its arms in welcome Thursday, July 4, 2024, to the thousands of people descending on the Big Easy for the 30th annual celebration of the Essence Festival of Culture. Cantrell thanked Essence for the longstanding partnership.
“Historically, as Black people, sometimes we're not sure where our heritage comes from,” Tubman-Zawolo said."America is just one place. But within America there’s a melting pot of different Black cultures: Africa, Latin, Europe, the Caribbean. Understanding that allows our power to be even greater." “All of that occurred over four days,” Tubman-Zawolo said. “But the beauty of it is, it doesn't stay here. take it with them.”“This whole ‘We Love Us’ theme brought us together to build communities,” she said.
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